The first number we encounter becomes an unconscious reference point that distorts our judgment of subsequent values—even when the anchor is arbitrary. Drag the anchor to see how the same prices feel different depending on where you start.
Drag the anchor along the scale. Watch how prices near the anchor feel "reasonable" while distant prices feel "extreme."
With a $200 anchor, $80 feels like a bargain. The same $80 feels expensive with a $50 anchor.